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Crown's electric forklifts are utilized on a day-to-day basis to securely move warehouse materials and commodities. The organizations complete product line features manual propelled pallet stackers and trucks, power pallet stackers and lift trucks, counterbalanced sit down and stand up lift trucks, narrow-aisle turret lift trucks, narrow-aisle reach lift trucks, and order picking equipment.
Environmental responsibility and sustainability persists at the forefront of Crown's organizational culture. Crown has attained ISO 14001 certification and has been benefiting its consumers for many decades with their thought leadership and by exerting an extra effort in production administration and environmental stewardship. Crown has proudly achieved several awards and recognitions for its preservation efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was born in the rural American village of New Bremen, Ohio, USA. The business has developed from a one-room outfit into an internationally renowned company, currently considered to be the 7th leading lift truck producer on the planet.
Two brothers Allen A. Dicke and the late Carl H. Dicke formed the Crown corporation in 1945. Carl's son, James F. Dicke joined the family company later on that year. At this time, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company President at the moment, becoming the fourth generation of the Dicke descendants to continue this position.
Now an internationally diversified organization, Crown originally fabricated temperature controls for coal burning furnaces, servicing a small clientèle. The assembly of these control items took place in a former hardware store stationed in New Bremen, Ohio, where Crown’s center of operations currently remain.
In 1949, responding to the public’s increasing fascination with television, Crown shifted into the production of antenna rotators. This product was used to enhance television reception and image quality. The company’s successful move enabled them to become a leading producer of units until 2001. The company ceased production in October after a decline in the global need for TV antenna rotators.
Crown History -1950's to 1975
In the early 1950’s Crown diversified into the production and restoration of electronic and mechanical parts for government and private industry. After several profitable bids within a brief period of time, the company had built a highly regarded business in this field.
Adaptability and success dominated Crown’s ability to diversify once again. In 1957, production into the material handling industry started with lift truck manufacturing. The organization believed the market required a smaller line of superior quality lift trucks. Crown immediately created an exceptional series of progressive equipment and swiftly evolved into the most rapidly evolving materials handling organization with its assortment of merchandise.
By 1966, Crown had ventured into the overseas material handling marketplaces by opening up shop in Sydney, Australia. Sydney is at this time a regional headquarters for Crown for all Pacific Asian sales, marketing, and services. Crown remains an unwavering industry leader today, supported by exceptional operations, solid sales and strong manufacturing operations.
In 1968, Crown established itself in the European market by obtaining an Irish production facility from its parent company, Steinbock, who was a German firm. They began to manufacture Crowns’ (PTH), hand pallet trucks. Later that same year, Crown started their first London operation situated near Heathrow Airport. The sales and service operation of Crown’s comprehensive lift truck line was available in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing and advertising lift trucks across Europe through autonomous sellers.
Crown History - 1975 to Current Day
Crown today has a large network of Crown-owned and independently-owned sellers in many key international marketplaces delivering a huge fleet of electric lift trucks. They are accountable for managing the company’s product sales and service.
Corporate offices in New Bremen, Ohio and Munich, Germany offer national marketing and promotional sales support to all seller and sales personnel. Both Crown sales and dealer personnel are factory- trained in all disciplines to ensure the utmost reliability and service. The Munich office was launched in the 1980’s and delivers purchasing, marketing and advertising, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse relations of international sellers and Crown-owned dealers effectively operate in almost 100 foreign city environments.
Crown has established 6 manufacturing locations in the United States that include: New Knoxville; Celina, Ohio; Greencastle, Indiana; Kinston, North Carolina; Fort Loramie, Ohio; and New Bremen, Ohio. Serving their growing foreign markets, Crown has production facilities in Sydney, Australia (since 1966); Queretaro, Mexico (since 1973); Roding, Germany (since 1986); and Suzhou, China (since 2006). Crown also owns branch sales and service center operations in over 30 locations in the USA. International branch sales and service center operations consist of locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
